“Businesses with no D2C activities will become the minority”

ZEIST, the Netherlands – “It seems like almost everyone is playing the game now,” e-commerce specialist, Scott Montgomery says when looking at the direct to consumer (D2C) activities of the top 10 bicycle brands in the US. In this first podcast from Bike Europe, he explores the changing bicycle retail market and paints a picture of how e-bikes, bicycles and accessories might be sold in the future. Listen to the podcast via Spotify, Apple, SoundCloud and Google Podcasts.