E-bikes to play dominant role in Signa Sports' growth strategy

NEW YORK, USA - Stock market newcomer and e-commerce giant, Signa Sports United (SSU), recently presented itself to the US market at the virtual Jefferies Investor Conference. The focus was not only on the planned market conquest and growth strategy in the US, but also on further positioning of the online sports retailer in Europe. Within these plans bicycles and e-bikes are playing a dominant role.