Magura's 'Made in Germany’ mantra pays off as sales triple during supply crunch

BAD URACH, Germany - Reshoring is the topic of the day in Europe's bicycle industry, all the more so with supply chains in the Far East being disrupted since the Corona pandemic. Magura is one of the companies who didn’t outsource their complete production to the Far-East. They are now reaping the benefits of their loyalty to its workplace in southern Germany.