SRAM Steps into Trekking Segment

After covering almost every segment of the bike market and manufacturing components for every conceivable bike design including ones for what Northern Europe calls Recreational bikes; model year 2010 heralds SRAMs official start in the trekking segment. The globally operating component maker is launching its first trekking groupset, called Via. This is the biggest news for those European countries where trekking is big. For countries with a more sports-oriented bike culture, SRAM also has more than enough news on offer for the new model year.