Hero Cycles eyes gateway to global e-bike market with Indian Cycle Valley

LUDHIANA, India – India’s Hero Cycles Limited is targeting the hi-end global bicycle and e-bike market from its newly built state-of-the-art site Hero E-Cycle Valley. Production began in 2021 at the ambitious project based at Hero Industrial Park (HIP) on the outskirts of Ludhiana. Here the company eventually aims to capture a sizeable share of the surging global bicycle and e-bike market.