New management unfolds Stromer’s growth ambitions

OBERWANGEN, Switzerland – Under a slogan of ‘Here to Change’, Stromer is entering a new era. Change is certainly in full swing; under new private equity ownership, the Swiss speed pedelec brand has a new Co-CEO management to lead its mission to get people out of cars and onto alternative mobility. First the company has to navigate bumpy market conditions, supply chain issues and regulatory hold-ups.
Stromer is now being led by Co-CEO’s Karl Ludwig Kley (left) and Tomi Viiala (right).