Shakeout imminent in US bicycle retail?

NEW YORK, USA – On the outside, it looks like the bicycle industry has learned to adapt to the new reality with higher transport costs, irregular supplies and a constant search for new suppliers to meet unexpected shortages. But there is more going on. “The financial wrecking ball has been released among IBDs and brands,” says US market specialist Jay Townley.
Shakeouts can often occur after a period of rapid growth in demand followed by overexpansion by brands and retailers. – Photo Shutterstock