Biking Challenger online expo puts Taiwanese brands in spotlight

TAIPEI, Taiwan – For the third consecutive year, the Taiwan Bicycle Association (TBA) developed an online marketing campaign in close cooperation with its members. Bike Europe discussed the impact of this project and the industry’s changing approach towards the market with TBA Secretary General Gina Chang.
“We gave our members a new tool to collect necessary information about the international market developments,” says TBA Secretary General Gina Chang. – Photos TBA