Orbea tackles future challenges with in-house reorganisation

MALLABIA, Spain - In 2016, the cooperatively organised bicycle manufacturer Orbea S. Coop. ushered in a growth phase, with the number of employees expanding to around 1,000 worldwide. In these past six years, the brand has made its name not only in Spain and Europe, but globally. Now the Basque cooperative is entering another phase that requires a reorganisation of the business areas.
New leadership quartet: Clockwise from top left: Jon Fernández, Gonzalo García de Salazar, Nick Howe and Cary Tatro. – Photo Orbea