Shimano studies shows cost of living driving e-bike use

EINDHOVEN, the Netherlands – The fourth edition of Shimano’s state-of-the-nation, makes clear that the growing cost of living is perceived as the most important reason to ride an e-bike. Whether this will mean an ongoing increase of e-bikes or bicycles in general, is not revealed by the Shimano study.
The economic outlook is now the dominant reason for people to cycle and no longer the impact of the pandemic. - Photo Shimano/Nik Howe