Benelux market in optimistic mode at Velofollies

KORTRIJK, Belgium – “Super”, “Amazing”, “Best event ever”; these were some of the comments from exhibitors at Velofollies last weekend. Signs of market disruptions, cash flow problems or inventory worries were far from centre stage at the main tradeshow for the Benelux which was returning following a 2-year absence. Could this outpouring of optimism be masking the real problems in the industry?