Young consumers inclined to buy counterfeits, study finds

ZEIST, the Netherlands - "Half of young consumers find it acceptable to buy fakes," is the outcome of a new study by the European Union Intellectual Property Office (EUIPO). While Europeans are growing wary of counterfeits and illegal content, price remains a deciding factor as young consumers are more likely to find it acceptable to buy fakes. Could this also have implications for e-bike brands, particularly in the high-end segment?

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