Panasonic Cycle Technology edging closer to beating heart of European market

KASHIWARA CITY, Japan - The cooperation with former Flyer maker Biketec in Switzerland gave e-bike drivetrain pioneer Panasonic Cycle Technology Co., Ltd. (PCT) an early presence on the European market. Bike Europe got a unique insight into the PCT headoffice and factory near Osaka. Why were the Japanese not so successful in Europe with their extremely reliable drivetrain during the e-bike boom?