IAA Mobility aims to show 'strategic relevance of cycling' during integrated event

MUNICH, Germany - As IAA Mobility prepares to open its doors next week, the organisers are hoping that integrating all mobility offerings will the push the platform further. Cycling & Mobility is one of the six formats that the show will present during the 5-day event. "The dedicated topic expresses the strategic relevance we attribute to cycling," the organisers explain.