E-bike brand Cowboy marks first foray into profitability

BRUSSELS, Belgium - "July was notably our best sales month ever and first profitable month," Cowboy co-founder and CEO Adrien Roose has announced. The Belgian D2C e-bike brand notes 'unit economics and discipline with costs' as key reasons for the milestone.

Continue reading this article?

• Create an account under a minute and continue reading
• Read 3 articles for free every month

Create an account instantly

Enter your email address

Continue

More than 100 organizations have a business subscription with us. Check here if you already have unlimited access via your employer.