Büchel enters transition phase as new generation steps in

FULDA, Germany - Following an initial reluctance to join the family business, Daria Büchel is now following her father footsteps into the bicycle industry. This does not mean the industry stalwart Erhard is on the brink of retirement. Daria's primary goal for now is "to make a meaningful and effective contribution to the company." Bike Europe found out how she intends to do that.