Mattel Enters EU Bike Market under Hot Wheels Brand

MUNICH, Germany (July 14) - Mattel is entering the EU sporting goods and bike market not under its own name. Yvonne Haag, licensing manager Consumer Products for the German-speaking market, said at the Ispo Show: "We want to push our Hot Wheels brand name within the sporting goods world and not Mattel." Licensees make all

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