Mattel Enters EU Bike Market under Hot Wheels Brand

MUNICH, Germany (July 14) - Mattel is entering the EU sporting goods and bike market not under its own name. Yvonne Haag, licensing manager Consumer Products for the German-speaking market, said at the Ispo Show: "We want to push our Hot Wheels brand name within the sporting goods world and not Mattel." Licensees make all

Continue reading this article?

• Create an account under a minute and continue reading
• Read 3 articles for free every month

Create an account instantly

Enter your email address

Continue

More than 100 organizations have a business subscription with us. Check here if you already have unlimited access via your employer.