Shimano Chooses IFMA for 2000, Eurobike for 2001
NUNSPEET, Netherlands–On 22 December Shimano Europe and Paul Lange & Co, German distributor of the Japanese bicycle component supplier, clarified their position regarding the European trade show battle in Germany. “We concluded that we have to fix our show strategy for the coming two years right now,” stated Frank Peiffer, marketing manager of Shimano Europe,
