Aldi Starts Price Offensive with Bike Accessories and Apparel

ESSEN, Germany (28 April 2000)--Germany's leading and most price-aggressive food discounter Aldi (with their marketing slogan 'We sell quality goods at the lowest possible price') kicked off the 2000 bicycle season with a large price offensive. Aldi currently offers a full range of bike accessories and apparel in all its outlets, sold at prices IBDs

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