A New Lease of Life for ROG

LJUBLJANA, Slovenia Rog bikes (know as Elan bikes from 2003-2005) was not successful in the search for a strategic partner and fresh capital and had to stop operating. Bike Europe already wrote about the long saga, which has finally come to an end. April 14th Rog was sold for 210.732,77. In public auction there were only two prospective bidders for 'package 1' the Rog brand name and logo, the stock of remaining Rog bikes, production line and materials. One bidder Velo (distributor for Wheeler, Fuji, Haro ), didnt want to make an offer because ex-employees claim to be owners of the Rog brand.