Scott Sports Buys Syncros

Swiss multisport and bicycle supplier Scott Sports gave itself a nice New Year present by taking over the Canadian bike parts and accessory brand Syncros from Ritchey. With this move Scott will celebrate a debut into the aftermarket bike parts and accessory business. They want to become a major player in this market. Financial terms on the takeover were not disclosed. The deal will also lead to a new distribution strategy for Syncros. The brand will be sold through Scott Sports' international importer and IBD networks.