New Investor Steps into Mifa AG
The Derby Cycle takeover battle seems to have an impact on the second German stock market listed bicycle producer Mitteldeutsche Fahrradwerke AG (Mifa in short). Even if both producers are targeting different customer groups - Derby the IBDs with its premium brands and Mifa the mass merchant market with its mainly private label production, the interest in the current booming e-bike market is at Mifa bringing new investors into the game.
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