Trek: Future Growth is in China

Trek Bicycle Corporation began direct market activities in China in 2005, launching with 20 independent retailers and two Trek Concept stores. In 2011, Trek China boasts 260 retail outlets nationwide. Whilst general economic growth has been responsible for boosting the local bicycle market, a successful local marketing program has been pivotal.

Continue reading this article?

• Create an account under a minute and continue reading
• Read 3 articles for free every month

Create an account instantly

Enter your email address

Continue

More than 100 organizations have a business subscription with us. Check here if you already have unlimited access via your employer.