Winora Group Expands to Spain

As of this month, the German wholesaler Winora expands its business activities by opening its own subsidiary in Spain. According to Benjamin Huguet (right on photo) Winora's sales manager for France and Spain, “both bicycle component markets show a lot of simularities in the structure and the business culture. However our efforts which made us succesful entering the France market will not automatically lead to the same result in Spain.”