Dutch Retail Organization Biretco Internationalizing

BREDA, the Netherlands - Biretco, the 325 million euro Dutch full-service retail organization with shop formats ‘Profile’ (currently for Holland, Belgium and Germany) as well as ‘Fietswereld’ and the Biretco Buying Group, presented to its dealer-members the 2013 product ranges in Holland recently. Also the new Profile logo was presented, which is to strengthen the international recognisability of the Dutch retail organization.
Within Biretco’s fully integrated consumer approach an innovative touch screen concept takes an important place.