Dutch Chains Merge: New Retail Powerhouse Emerges

AMERSFOORT, The Netherlands – The dealer/members of Dutch retail organizations Biretco and Bike Totaal have approved the merger of the two chains at a recent extra ordinary general shareholders meeting. With that a new European powerhouse in two-wheeler retailing is emerging operating 750 stores in three counties. The name is Dynamo Retail Group.
The current Bike Totaal and Biretco managers, Maarten de Vos (right) and Erik de Geus, are appointed General Manager and Chief Financial Officer (respectively) of the new company. – Photo Dynamo Retail Group