"Promote yourself to a wider audience," said Fiona Bull, Programme Manager at the World Health Organization (WHO) at last year's World Cycling Forum in Rotterdam, the Netherlands. Her presentation has been going through my mind a lot in the past months. All media reported on the cycling boom in many cities as people are looking for alternative means of mobility in the post-corona era.

FRIEDRICHSHAFEN, Germany - In corona-year 2020, Eurobike is scheduled at the end of November with tailor-made solutions as a special-edition working trade show and industry get together at a European level. Over 450 exhibitor brands and ten thousand trade visitors and media representatives are expected at the Eurobike Special.

VELDHOVEN, the Netherlands - Darfon Europe has announced a collaboration between its e-bike premium brand BESV and Grofa Action Sports GmbH. The traditional German bicycle importer will take over exclusive BESV distribution rights in Germany and Austria.

日本，大阪（Osaka）－Shimano Group上半年財務報告顯示，自行車零件部門銷售下滑14.6%，較前一年同期減至12.26億日圓（9.92億歐元）；營收則是下降19.7%。

義大利，米蘭（Milan）－義大利的電動自行車產量及銷售都正在成長，去年產量便大幅增加209%、達21.3萬輛；常規自行車的國內產量也增加7%，達262.5萬輛。義大利人皆感受到電動自行車帶來的好處，全國銷售從2018年的17.3萬輛達到去年的19.5萬輛。

荷蘭，寧斯佩特（Nunspeet）－鋰離子電池的易燃性在電動自行車產業廣為皆知的。荷蘭電動自行車專家Stella在過去幾年發生過兩次電池著火事件，他們在上月新設一間高階電池倉庫。

柬埔寨，金邊（Phnom Penh）－柬埔寨海關當局數據指出，該國上半年共出口110萬輛自行車至歐洲。一至七月的出口值為2.05億歐元。

IRVINE, USA - For over four decades, Fox Racing has been the global leader in motocross and mountain biking protective gear and apparel. Last year, industry insider Jeff McGuane joined the brand as CEO. "Once we had set our sights on the future of Fox, we invested in talent and culture."

FRIEDRICHSHAFEN, Germany - The corona driven rise in demand for e-bike and bicycles poses considerable challenges for top-to-bottom supply chain in the bicycle industry. In the run-up to the key industry get together Eurobike in November, Messe Friedrichshafen CEO Klaus Wellmann points out that "the show in November is the ideal opportunity to conduct important face-to-face talks at the end of the season and to kick off the new 2021 bike business year."

ROSSANO VENETO, Italy - With the recently announced investment of private investor Pamoja Capital SA in Wilier Triestina, the 1906 founded traditional Italian bicycle manufacturer aims to expand its presence on the world market. How much Pamoja Capital, a family-run Canadian investor based in Switzerland, paid for their minority stake, has not been disclosed.

SCHWÄBISCH-GMÜND, Germany - Bike supplier Advanced Sports GmbH invited their main international sales partners/agents and IBD partners to its house show at the end of July. Visitors had a chance to see what's in store for the around 180 season 2021 Breezer, Fuji and SE Bikes bicycle models.

PHNOM PENH, Cambodia - Data from Cambodia's customs department indicate that the country exported 1.1 million bicycles to the European Union in the first half of this year. The bicycle exports were valued at €205 million between January and July.

BRUSSELS, Belgium - Cycling has an essential role to play in the European Green Deal, which aims to achieve a 90% reduction in transport emissions by 2050, the three major European cycling associations have jointly agreed. Investments in infrastructure and policy framework are key to success they say.

MIAMISBURG, Ohio - Material science company Allite Inc has appointed Ty Daugherty as New Business Development Manager to focus on the global cycling industry. With 25 years of experience in management roles for well-known brands including Speedplay, Reynolds Cycling and Fulcrum Wheels srl, he will promote the use of Super Magnesium as a lightweight material for bike parts.

GENT, Belgium - The take-over by supermarket owner Colruyt in 2019 saved the future of the Belgium bicycle retail chain Fiets!. A year earlier Fiets! already filed for chapter 11 and that was not without reason. According to a publication in Belgium newspaper De Tijd, Colruyt had to invest another €10 million in Fiets! to make it future proof.

NUNSPEET, the Netherlands - The phenomenon is widely known in the e-bike industry; lithium-ion batteries which catch fire spontaneously. Dutch e-bike specialist, Stella, was hit twice by battery fires in the past years. This month the company opened a highly advanced battery warehouse.

NOTTINGHAM, England - British bike brand, Raleigh have announced the launch of their new e-cargo bike range for businesses. With this they say they have "a perfect zero emissions solution for urban business transport".

GRENOBLE, France — French start-up eBikeLabs has launched a crowdfunding on Wiseed. Since eBikeLabs creation in 2015, a group of more than hundred people have invested €1.2 million and enabled the company to collect more than €3 million in total. Currently, already 70% of eBikeLabs' turnover is generated on the international market.