Scott Sports:拓展電商策略創造雙贏
瑞士,吉維謝(Givisiez)-受疫情爆發影響,Scott Sports SA的電商報告指出網站流量增加了48%。在公開這個漂亮的數據之後,該瑞士綜合體育公司接著宣佈其電商目標。他們計畫於重要市場深耕「持續連結消費者、零售及品牌」的策略,這意味著不久之後更多消費者便能透過網路隨時訂購產品。

瑞士,吉維謝(Givisiez)-受疫情爆發影響,Scott Sports SA的電商報告指出網站流量增加了48%。在公開這個漂亮的數據之後,該瑞士綜合體育公司接著宣佈其電商目標。他們計畫於重要市場深耕「持續連結消費者、零售及品牌」的策略,這意味著不久之後更多消費者便能透過網路隨時訂購產品。

荷蘭,阿姆斯特丹(Amsterdam)-荷蘭電動自行車製造商VanMoof成功從歐洲領先創投公司Balderton Capital和組裝夥伴SINBON Electronics獲得1250萬歐元的投資。該項投資發生在該品牌成功發表新款VanMoof S3及X3自行車之後,資金將用於幫助該品牌因應需求上升而拓展的國際業務。

LONDON, UK - "The fascinating thing of an e-bike is that it radically changes the ethic of a bicycle," said Paul Lee, Global Head of Research for the technology, media and telecommunications industry at Deloitte. Last January this renowned consultancy firm published a study named 'Discover the Future' in which it presents detailed expectations for the new decade. In the midst of topics like 5G, robots and where the smartphone will take us; cycling is mentioned as the second subject.

GIVISIEZ, Switzerland - Due to the corona-pandemic Scott Sports SA's e-commerce business reports a strong 48 percent (YTD) website traffic increase. On the back of this impressive number, the Swiss multi-sports company announced further e-commerce targets. Scott plans to expand its strategy "continuously interlocking consumers, retail and the brand" into further key markets - meaning that more consumers will soon be able to order products 24/7 online.

ANNECY, France - Mavic's receivership has entered a new phase and a possible take-over is now under discussion. The renowned French business lawyer Didier Poulmaire aims to avoid Mavic's demise as he explained to the French national newspaper L'Equipe.

TAIPEI, Taiwan - The cancellation of Taipei Cycle Show for 2020, along with many other events organised by the Taiwan Trade Development Council (TAITRA) has resulted in the deployment of integrated online services and assisted manufacturers to create business opportunities online. On May 15th, TAITRA launched online 2D and VR exhibitions showcasing the latest cycling and sporting goods products.

BRUSSELS, Belgium - "The upcoming European Commission proposal for the Recovery Strategy will embed the main elements of the European Green Deal, building on smart and clean mobility, which is at the core of the bicycle industry," stated the European Commission DG for EU Market and Industry in a letter to the industry confederation CONEBI.

BOCHOLT, Germany - Despite corona-conditioned restrictions in March, traditional German D2C-supplier Rose Bikes GmbH achieved - compared with the first six months of the previous fiscal year 2018/2019 - a double-digit sales growth of over 20 percent in its first half of its from 1 November to 30 April running fiscal year 2019/20. This, according to the company, led to total sales of 56.7 million euro.

HAMBURG, Germany - Multichannel retailer Tchibo GmbH - a German chain of coffee retailers and cafés known for its range of weekly changing non-coffee products and service sales - announced a cooperation with Swapfiets, the Dutch bicycle concept known for its recognisable blue front-tired rental bikes and e-bikes, in Germany. Consumers can rent them via a monthly subscription fee including on-site all-around service.

德國,科隆(Cologne)-德國自行車商店在實施防疫封鎖政策之後再次營業並達到出色的銷售成績,尤其電動自行車更是熱門,因為現在解封之後客群需求從休閒轉為日常通勤使用。這些初步結果讓ZEG執行長Georg Honkomp表示:「如果情況在接下來幾個月好轉,那麼今年受疫情影響而損失的銷售則會少一些。」

荷蘭, 阿默斯福特(Amersfoort)-荷蘭規模最大的零售集團Dynamo Retail最新數據顯示電動自行車需求持續增加。該類別在四月的營業額相較去年成長5.8%,所有產品類別則成長6.3%。這樣的成果在這段艱困的防疫期間表現非常亮眼。

法國,安錫(Annecy)-法國自行車製造商Mavic自從3月被By Saving公司接管後,便持續遇到問題,目前法庭決定保留6個月的觀察期。

荷蘭,阿姆斯特丹(Amsterdam)-電動自行車傳動系統供應商Yamaha宣佈原由日本總部負責的電動自行車OEM業務,近期會改由Yamaha Motor Europe NV位於荷蘭阿姆斯特丹的歐洲總部經營。

AMSTERDAM, the Netherlands - Dutch e-bike producer, VanMoof, has secured a 12.5 million euro investment from one of Europe's leading venture capital firms Balderton Capital and assembly partner SINBON Electronics. The funds will support the brand's international expansion as it scales up to meet increased demand. The investment follows the successful launch of the new electric VanMoof S3 and X3 bikes.

WAARDENBURG, the Netherlands - GreenMo Group, a participation of Rabo Corporate Investments, that offers full-service rental of (electric) vehicles to a variety of branches is continuing its rapid international growth path. The Dutch company has announced the take-over of all shares of zZoomer, the Belgian market leader for electric delivery mobility, thereby extending its 24-hour service network to Paris.

LELYSTAD, the Netherlands - In a joint project, Giant and ConnectBike developed a new e-bike for the food delivery market. The world's largest food delivery chain Domino's Pizza also partnered in the project. The Deliver-E+ is a heavy duty e-bike suitable for very frequent use at low maintenance costs and value depreciation.

COLOGNE, Germany - The opening of bicycle shops in Germany after the corona lock-down has resulted in a more than expected increase in sales. Particularly e-bikes are very popular now lock-down has ended as customer demand changes from leisure only to daily use. These initial results provoked ZEG CEO Georg Honkomp to state that, "if things go better again in the next few months, the 2020 sales decline as a result of corona will be limited."

AMSTERDAM, the Netherlands - Just in time for the reopening of IBD stores previously hampered by the coronavirus, e-bike drivetrain supplier Yamaha announces that the OEM e-bike business in Europe will soon be coordinated from Yamaha Motor Europe NV's European headquarters in Amsterdam. It has been previously managed from the company headquarters in Japan. The complete transition is expected to be completed by the end of 2020.