2023年歐洲電動自行車市場充滿挑戰
去年歐洲電動自行車銷售表現無疑是退步,目前已發布2023年市場數據的國家有7個,總銷量下降8%,從2022年4,555,264輛減至去年4,178,713。

去年歐洲電動自行車銷售表現無疑是退步,目前已發布2023年市場數據的國家有7個,總銷量下降8%,從2022年4,555,264輛減至去年4,178,713。

ZEIST, The Netherlands - Undeniably European e-bike sales took a step back last year. In 7 European countries which have already reported their market statistics for 2023, the total volume decreased by 8%, from 4,555,264 units in 2022 to 4,178713 last year.

CHANGHUA, Taiwan - Compared to the first sales quarter of the previous year, Taiwan's second-largest bicycle manufacturer Merida Industry Co., Ltd. has had to digest a hefty 29.8% sales drop to TWD 5.86 billion (€167.78 million) in the first three months of the current 2024 financial year.

LAUCHRINGEN, Germany - Three new organisers have successfully relaunched the German tradefair for special bicycles, called 'Spezi'. Their aim has been to bring back the old spirit of the event by organising it in a former industrial complex hoping to attract a new, younger audience. With the all-round success of the second edition they have already made landfall.

Undeniably European e-bike sales took a step back last year. In 7 European countries who already reported their market statistics for 2023, the total volume decreased by 8%, from 4,555,264 units in 2022 to 4,178713 last year.

ITTIGEN, Switzerland - Emma (Mason) Zwiebler has been appointed World Federation of the Sporting Goods Industry (WFSGI) chief executive officer from May 1, 2024. Her new position follows her term as interim CEO since November 1, 2023 since former CEO Robbert de Kock left the organisation.
Subscribers onlyPARIS, France - After four years of strong growth, the French market value of bicycle, parts, and accessories combined decreased by 5.5% in 2023. "There's a dichotomy between bicycle use, which is still growing steadily, and new bike sales, which are running out of steam this year," explained Jérôme Valentin, vice president of the Union Sport & Cycle at the presentation of the 2023 market data.

BRUSSELS, Belgium - Starting in 2025, products and raw materials contributing to deforestation will need to comply with new regulations. Importers will have to prove that their products, such as rubber used for bicycle tyres, have not contributed to deforestation.

WASHINGTON, USA - The latest publication by the US Trade Representative (USTR) regarding tariff action has not brought any clarification whether the import of lithium-ion batteries for e-bikes from China will be hit by a 25% additional duty. "Some ambiguity remains on what the announcement means for existing bicycle products receiving exclusions from Section 301 tariffs," writes PeopleForBikes, Policy Counsel Matt Moore in a statement today.

DULUTH, Georgia - In view of the current problems in the global market, Fox Factory Holding Corp.'s Q1 net sales met expectations; a 16.6% drop to USD 333.47 million (€309.91 million) compared with 2023. Bicycle product sales under the Specialty Sports Group (SSG) umbrella couldn't stop the downward trend but were nearly offset by the sales integration of recently acquired Marucci Sports.
SponsoredFrankfurt is gearing up for Eurobike 2024, promising to replicate the success of last year's event. The 32nd edition of this premier trade fair and central bicycle and ecomobility platform, taking place from July 3 to July 7, is set to attract industry leaders from all over the world.

加拿大,芬代爾(Ferndale)-Kona Bikes創辦人Dan Gerhard和Jake Heilbron,還有一群敬業的資深Kona員工,一同將該自行車公司從Kent Outdoors手中購回。Kent Outdoors已找尋買家一段時間,最終以未公開的金額將公司歸還前東家。

德國,富爾達(FULDA)-Erhard Büchel在短期內嚴重發病後,於5月12日離世,享年71歲。Erhard Büchel多年來都走在自行車產業的前沿,他的離世消息在全球業界引起廣泛關注。Erhard在1953年2月17日出生於德國Fulda,並在23歲時接手管理Büchel GmbH & Co. Fahrzeugteilefabrik KG。

德國,德勒斯登(DRESDEN)-德國電商自行車、跑步及游泳用品零售商Bike24 Holding AG第一季財報表現良好,成長趨勢如預期回歸,獲利增長,Bike24在相對新的荷比盧市場也有了驚人的表現。

台灣,台北-為滿足對鍛造和液壓成型車架零件的成長需求,A-Forge目前正在越南建設第五座工廠,其他四間工廠位於中國。

FERNDALE, Canada - Founders Dan Gerhard and Jake Heilbron have purchased Kona Bikes back from Kent Outdoors, along with a team of dedicated, experienced Kona employees. Kent Outdoors had been looking for a new owner for some time and handed over the company back to the former owners for an undisclosed amount.

DRESDEN, Germany - Encouragement can be found in German e-commerce bike, running and swimming sports retailer Bike24 Holding AG's first quarter results. Here, an expected return to growth with improved profitability as well as an impressive growth in Bike24's relatively young Benelux country markets can be seen.

WELS, Austria - According to stock-listed Pierer Mobility AG's e-bike subsidiary Pierer New Mobility (PNM) the developments in the bicycle market prompted them to implement a strategic realignment in 2023 already. Now PNM-Germany MD and Sales Manager DACH Bernd Lesch left the company at the end of April at his own request, the company has taken the chance for a reorganization of the management with an in-house solution.