Asli Bisiklet SRAM’s New Distributor in Turkey


SCHWEINFURT, Germany – Asli Bisiklet is the latest addition to SRAM’s distributor network as of November 9th, 2013. Asli bisiklet is an established company in the Turkish bicycle industry representing many well-known brands suchs as Merida, Dahon, Sidi, Schwalbe and DT Swiss.

Asli Bisiklet SRAM’s New Distributor in Turkey
SRAM added Asli Bisiklet in Turkey to its distributor network. – Photo SRAM

Along with adding the sales of SRAM aftermarket products to its portfolio, Asli Bisiklet will also be responsible for SRAM’s service and warranty support for both OEM and aftermarket products.

SRAM EDTC in transition

SRAM took also the next step in the transition of its former production facility in Schweinfurt, Germany, to its European Development and Training Center (EDTC). The EDTC now features a brand new entrance hall, an impressive brand world, an Urban beergarden and a modified guest center.

General Manager SRAM Deutschland GmbH Marcus Schneider is very proud about the new location. “It serves our customers, dealers, partners and SRAMmies even better and gives them an authentic SRAM feeling,” says Schneider.

“The new premises reflect the SRAM passion and show our work style,” adds John Nedeau Vice President Sales. “The new setup will be perfect for the shortly upcoming DSD dealer training sessions. The EDTC offers a perfect setup for the European SRAM Info Camp and is the perfect environment to present SRAM as an innovative company that is constantly thinking about the future.”

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