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Ritchey Global Marketing Moves to Ritchey International

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LUGANO, Switzerland (8 February 2000)–Ritchey Worldwide has moved its Marketing Department from its Northern California office to Ritchey International located in Lugano, Switzerland. Ritchey is an independent designer, manufacturer and distributor of high-end cycling components and hand-made bicycles and has distribution in over 50 countries worldwide. Suzette Ayotte has been promoted to Global Marketing Director. […]

LUGANO, Switzerland (8 February 2000)–Ritchey Worldwide has moved its Marketing Department from its Northern California office to Ritchey International located in Lugano, Switzerland. Ritchey is an independent designer, manufacturer and distributor of high-end cycling components and hand-made bicycles and has distribution in over 50 countries worldwide.

Suzette Ayotte has been promoted to Global Marketing Director. Susan Hauser has been promoted to Global Art Director & Graphic Designer.

“We’ve long felt the need to meld the US & International branches,” explains Tom Ritchey, Ritchey Worldwide founder and product designer. “Ritchey essentially serves two markets: the US and International. Though the needs of each market can be similar they are also quite distinct. We think that the most effective and efficient way to serve the needs of Ritchey Worldwide is to import into Europe these key players, who already possess an understanding of the company, the product and the US marketplace.”

For more information contact Ritchey International at tel +41 91 960 5225 or e-mail: suzette@ritchey.ch. (JW)

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