News Article

RockShox Moving to Colorado Springs

Home

SAN JOSE, CA/USA (28 April 2000)–In a move to cut costs, US mountain bike suspension pioneer RockShox Inc. will move its corporate and manufacturing operations to Colorado Springs, Colorado. This summer the sales, marketing, engineering, research and development, information technology, finance and human resources divisions of the company will make the transition. The manufacturing operations […]

SAN JOSE, CA/USA (28 April 2000)–In a move to cut costs, US mountain bike suspension pioneer RockShox Inc. will move its corporate and manufacturing operations to Colorado Springs, Colorado. This summer the sales, marketing, engineering, research and development, information technology, finance and human resources divisions of the company will make the transition. The manufacturing operations will move at a later date that has not yet been announced.
“The cost of operating in the Silicon Valley area has become burdensome for the business, and the congestion has become less conducive to the lifestyle of many of our employees,” said Bryan Kelln, RockShox’s chief executive officer. Colorado Springs was chosen because the company says it provides a strong labor poor at a reasonable cost, “a significant” support infrastructure for manufacturing operations “and a set of private and public organizations which we have found to be very helpful in the relocation process.” Kelln touted the region’s outdoor recreation opportunities and its proximity to much larger Denver, Colorado. The proximity of the Olympic Training Center was also seen as a plus. “This is a significant step toward rebuilding the profitability of RockShox,” Kelln said. “The move should decrease our operating cost structure while providing a high level of employee satisfaction.” (WJ)

Comment on this article