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Augusta Bikes Germany’s Bankruptcy Does Not Affect Augusta Benelux

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LEIDEN, Netherlands (26 May 2000)–The bankruptcy of German bicycle distributor Augusta Bike GmbH will have no affect on Augusta Benelux. According to Augusta Benelux director Chris Koppert, the two company’s have absolutely no business relations with each other. Augusta Benelux was created in 1991 as a joint venture between Augusta Radsport Vertriebs GmbH, the former […]

LEIDEN, Netherlands (26 May 2000)–The bankruptcy of German bicycle distributor Augusta Bike GmbH will have no affect on Augusta Benelux. According to Augusta Benelux director Chris Koppert, the two company’s have absolutely no business relations with each other.
Augusta Benelux was created in 1991 as a joint venture between Augusta Radsport Vertriebs GmbH, the former distributor of popular names like Wheeler, Diamondback, Look, Marzocchi and Bogner Bikes, among others. When Augusta Radsport Vertriebs GmbH declared bankruptcy in mid-1996, Koppert acquired all the remaining shares in Augusta Benelux. In 1997 he was joined by commercial director Frank Moons as shareholder and partner.
“Despite the confusion, I decided not to change our name,” says Koppert. “Augusta Benelux has functioned independently since 1996, and both our suppliers and our clients stuck by us despite the problems experienced by August in Germany at the time. For our existing relations there was no need to change our name.”
Augusta Benelux currently distributes on an exclusive basis in Benelux IRC, Marzocchi, Cratoni, Finishline, LAKE, Wheeler, Acor and Viscount. The company is also involved in the distribution of Mavic, Tacx, VP and Wellgo, among others. In 1997 Augusta Benelux also introduced its own line of bike accessories under the BBB label. Currently, BBB products are available in 24 countries worldwide. (JW)

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