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Call A Bike’s Future Unstable?

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MUNICH, Germany (22 November) – It’s only seven month ago when a German bicycle rental company started to install a total of 2,500 so-called “Call A Bikes” in downtown Munich. Today Call A Bike belongs to Munich as the Eifel tower to Paris. Call A Bike Mobilitätssysteme AG received a lot of positive response on […]

MUNICH, Germany (22 November) – It’s only seven month ago when a German bicycle rental company started to install a total of 2,500 so-called “Call A Bikes” in downtown Munich. Today Call A Bike belongs to Munich as the Eifel tower to Paris. Call A Bike Mobilitätssysteme AG received a lot of positive response on its innovative high-end bicycle rental system including its clever computer lock. Now the company is facing serious financial problems. According to Call A Bike chairman Christian Hogl with 35,000 the number of customers isn’t that far from the expected 43,000. “But these customers are not using the bicycles as expected by the market study that we did before the start of Call A Bike”, Hogl says. Therefore Call A Bike has now to get DEM 500,000 as soon as possible. “If we are able to get this extra capital then we can go ahead with the planned expansion in two other major German cities. This expansion will greatly increase our profitability”, Hogl says.
To get the extra capital in, Call A Bike is appealing to the population of Munich. They can invest into Call A Bike; shares start at EUR 95.(JB)

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