News Article

SRAM Opens Second Chinese Factory

Home

CHICAGO, Illinois/USA (24 November) – Mexico’s loss is China’s gain as SRAM Corporation shifts production from its former Chihuahua, Mexico, facility (which was sold at the end of September) to a newly leased facility in Shunde, China, about a two-hour ferry ride from Hong Kong near Shenzen, a hub of bicycle manufacturing. Production at Shunde […]

CHICAGO, Illinois/USA (24 November) – Mexico’s loss is China’s gain as SRAM Corporation shifts production from its former Chihuahua, Mexico, facility (which was sold at the end of September) to a newly leased facility in Shunde, China, about a two-hour ferry ride from Hong Kong near Shenzen, a hub of bicycle manufacturing. Production at Shunde is slated to begin in January, 2001. “Everything that happened in the Mexican factory will now happen in Shunde,” said Jeff Shupe, vice president of manufacturing at SRAM. That includes injection molding, and the assembly and decoration of shifters and rear derailleurs at the 3500 square meter facility. The rationale behind the move was simple, Shupe said: approximately 20 bicycle assembly factories producing roughly 6 million bicycles a year are located within a 100-mile radius of the new factory. “The desired strategy is to have the needs of local factories satisfied by the Shunde facility, which will employ some 150 workers, Shupe said. “Having two factories in China will allow SRAM to more effectively supply bicycle manufacturers in Asia.” SRAM opened its original factory in Suzhou, in the Shanghai area, in 1993, which produces primarily for the Chinese domestic market. General manager at Shunde will be Carl Lim, a Malaysian. Because of his nationality, he can travel freely between China and Taiwan, coordinating production support with the bicycle factories in Taiwan.(WJ)

Comment on this article