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Mavic Shifts Wheelset Production to Rumania

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ST TRIVIER, France (4 December)- The French manufacturer of bicycle components, Mavic, has shifted its production of complete wheelsets to a site in Rumania which is owned by the Adidas-Salomon group, the holding company that among others owns Mavic. According to Mavic spokesman Yves Hézard the shift was due to fierce international competition. Mavic produces […]

ST TRIVIER, France (4 December)- The French manufacturer of bicycle components, Mavic, has shifted its production of complete wheelsets to a site in Rumania which is owned by the Adidas-Salomon group, the holding company that among others owns Mavic. According to Mavic spokesman Yves Hézard the shift was due to fierce international competition. Mavic produces 250,000 wheelsets per year next to 2.5 million rims and other bicycle components like the Mektronic electronic derailleur. The production of rims will remain in France. The French component supplier sells 2/3 of its rims to OEM manufacturers. One-third of the Mavic products is road race, the rest is mountainbike, and 80% of the gross production is exported within Europe or to the USA. Top product is the tubeless rim (and wheel), which uses a doublewall-rim with singlewall spoke holes. In mountinbiking, Mavic already sells 75% tubeless wheels and rims. Mavic’s 1999 business figures come close to a turnover of FRF 300 million (US$38 million;EUR46 million which represent 1% of the total Adidas turnover and 7% of Salomon yearly income. (PGH)

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