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The Unique Bologna Motorshow

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BOLOGNA, Italy (November 20th) – There are many motorshows in this world but there is only one that offers end-users the possibility to actually try-before-they-buy. On the Bologna motorshow 2002 an average of 4000(!) test drives a day were ‘performed’ For the 2003 edition of the show (the 28th consecutive one) the possibilities have been […]

BOLOGNA, Italy (November 20th) – There are many motorshows in this world but there is only one that offers end-users the possibility to actually try-before-they-buy. On the Bologna motorshow 2002 an average of 4000(!) test drives a day were ‘performed’ For the 2003 edition of the show (the 28th consecutive one) the possibilities have been even widened to test drive 2 and 4 wheelers. From sports saloons to hatchbacks and from SUV’s to a Land Rover driving experience the choice is bewildering. A large area is designated for test-driving scooters. But the MINI safety driving school is undoubtedly the focus point for a lot of visitors, imagine being a fan of ‘The Italian Job’ and getting the chance to drive a MINI, in Italy….who knows what will happen? showdates: 6 trough 14th December 2003 (MH)

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