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Bikes Are Big Down Under

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MAARSSEN, Netherlands – It might not be the first country that springs to mind when thinking about bikes but Australians are taking to cycling in a big way. Bike use, for recreation and commuting have increased by more than 20 % in the past decade. Nationally, bicycle sales last year touched one million, 18% more […]

MAARSSEN, Netherlands – It might not be the first country that springs to mind when thinking about bikes but Australians are taking to cycling in a big way.
Bike use, for recreation and commuting have increased by more than 20 % in the past decade. Nationally, bicycle sales last year touched one million, 18% more than the number of new cars sold.

The bikes and accessories the industry sold were worth an estimated $1 billion, up 30 % on a decade ago.

Professional events, such as the Jacob’s Creek Tour Down Under in South Australia, have driven the growth.

The semi-competitive Be Active leg of the Tour Down Under attracted a record 1900 recreational riders, almost triple the 650 in the first event two years ago.

The six-day Tour Down Under, has drawn almost 500,000 spectators and 15,000 interstate visitors.

Bike sales can be driven by a lot of factors, sports being just one of them – and it seems that extra media attention can indeed convince more and more people to consider riding a bike. Just imagine how may would be interested in football if it was not a major television sports…

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