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German Bike Market: Enigmatic

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COLOGNE, Germany (Mar24) – Reports on the German bike market are a bit diverse, to say the least. According to figures released by the ZIV (German Two-Wheeler Association) 2004 was a year in which the IBD won back some terrain. Total sales reached 4.7 million bicycles, which is some 4% less than in the previous, […]

COLOGNE, Germany (Mar24) – Reports on the German bike market are a bit diverse, to say the least. According to figures released by the ZIV (German Two-Wheeler Association) 2004 was a year in which the IBD won back some terrain. Total sales reached 4.7 million bicycles, which is some 4% less than in the previous, exceptionally good, year. Average price remained stable however, with only the slightest drop, from €344 to € 341. But the best news for IBD’s is their market share. In 2003, 49% of all bikes were sold though their channels – in 2004 this had already risen to 52%. Most of this growth was ‘taken’ from the department stores, DIY markets and discounters, who collectively lost 2% of market share. In 2003 43% of all bike sales was theirs, in 2004 this dropped to 41%. Some 75 of bike sales were generated by ‘other’ channels, such as Internet/mail order companies. Most bikes sold in Germany are still produced there, although the difference is small: 52% stem from domestic production, 48% are imported. The most popular models are still the trekking (28%) and city (27%) bikes.

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