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Speciality Retailers Doing Well in France

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PARIS, France (April 14) – French sporting goods shops are doing well: for the 2004 season they managed a growth of 5% to € 6.1 billion. According to a recent Sporting Good Intelligence publication the total market in France (including bicycles) just grew 2.5% to an estimated € 8.7 billion. Software (clothing, shoes) has outsold […]

PARIS, France (April 14) – French sporting goods shops are doing well: for the 2004 season they managed a growth of 5% to € 6.1 billion. According to a recent Sporting Good Intelligence publication the total market in France (including bicycles) just grew 2.5% to an estimated € 8.7 billion. Software (clothing, shoes) has outsold hardware, except bicycles. The specialist retailers market share in terms of value has grown to 70% (68% in 2003) – which is a definite trend, as over the last 9 years that share has grown with a total of 15%. Supermarkets, Hypermarkets and other mass-merchants are seeing the sales of sporting goods decline (4% in 2004) as consumers favour the specialty shop. It is just single-brand-stores like Nike or Adidas outlets, that are opposing the trend: their sales rose by 7.5%, giving them a total market share of 7.5%. (MH)

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