DE KWAKEL, Netherlands – Cheng Shin Tire is setting up a European stronghold in The Netherlands. For that the biggest bicycle tire maker in the world starts a European subsidiary in cooperation with its’ Dutch importer. To that goal, a new company has been founded, Cheng Shin Holland B.V. (European bicycle tire distribution centre). From the European location, with a stock of 2 million tires, OEM and aftermarket customers will be delivered on a JIT-principle.

The new Cheng Shin Holland B.V. is to become the European headquarters for bicycle tires of the Asian producer. As managing director Jack Duis puts it: ‘Trough our distribution centre here in Holland we can offer our customers certain advantages. We will also focus on marketing and after sales service for Cheng Shin Tire’.