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Mercedes Rolls Out Bicycles

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MUMBAI, India – Mercedes Benz cars have graced Indian roads for decades. Now, their bicycles will be here. As part of the company’s strategy to capitalise on its brand, it has launched the MB range of bicycles across Mumbai and other parts of the country. “The cycles, imported from Germany, are targeted mostly at Mercedes […]

MUMBAI, India – Mercedes Benz cars have graced Indian roads for decades. Now, their bicycles will be here. As part of the company’s strategy to capitalise on its brand, it has launched the MB range of bicycles across Mumbai and other parts of the country.

“The cycles, imported from Germany, are targeted mostly at Mercedes car buyers,” said Alexander Reuss, deputy general manager, after sales marketing, Daimler Chrysler India.

In Mumbai, the company is planning to launch the bicycle range through Auto Hangar, a local Mercedes dealer.

The cycles are made from aluminium and have 27 gears. While the Automatic Bike is priced at Rs 1,56,746 / € 2,900; the Mountain Bike and Fitness Bike are priced at Rs 1,12,655 / € 2,147and Rs 74,958/€ 1.428, respectively.

The company has plans to launch the bikes through its 29 service stations, including 14 dealers, across the country.

“We will be happy to sell 25 bikes in the first year of launch. As always, Mumbai is expected to be the largest market. Worldwide after its launch in 2005, the company sold about 300 bikes, mostly in Germany and Singapore,” said Reuss.

“Auto Hangar is confident of selling 10-12 bikes a year,” said the general manager. (source: The Business Standard, India)

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