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Sport 2000 Ends Partnership with Swiss Athleticum

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MAINHAUSEN, Germany/HÜNENBERG, Switzerland (August 16) – After creating Sport 2000 Switzerland end of last year, Bico’s Sport 2000 has ended its longtime successful partnership with Swiss Athleticum: reportedly “on good terms”. The end of this partnership is the logical step after Sport 2000 Germany and Swiss Shoe AG founded Sport 2000 Switzerland. This venture clashes […]

MAINHAUSEN, Germany/HÜNENBERG, Switzerland (August 16) – After creating Sport 2000 Switzerland end of last year, Bico’s Sport 2000 has ended its longtime successful partnership with Swiss Athleticum: reportedly “on good terms”.

The end of this partnership is the logical step after Sport 2000 Germany and Swiss Shoe AG founded Sport 2000 Switzerland. This venture clashes with Athleticum’s price aggressive outlet business on the outskirts of Swiss cities.

According to a Sport 2000 press release, “these two distribution forms don’t mix and we want to offer our Swiss sporting goods dealership our margin-attractive private label products exclusively”. Athleticum is part of the Swiss Manor Group and sells bicycle products at quite a large scale. Their private label is called Racer. (JB)

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