News Article

Value of Taiwan’s Top Brands up to US$4.6 billion

Home

TAIPEI, Taiwan (Oct 18)- Taiwanese companies have significantly increased the value of their brands from last year, and TrendMicro, Asustek and Acer remained the nation’s top three brands for the third consecutive year, according to a report released yesterday. The report was conducted by the Taiwan External Trade Development Council, the Chinese-language biweekly Business Next […]

TAIPEI, Taiwan (Oct 18)- Taiwanese companies have significantly increased the value of their brands from last year, and TrendMicro, Asustek and Acer remained the nation’s top three brands for the third consecutive year, according to a report released yesterday.

The report was conducted by the Taiwan External Trade Development Council, the Chinese-language biweekly Business Next and the brand consultancy Interbrand Corp based on companies’ brand name management, profitability and other factors.

The report said that the value of the top 10 Taiwanese brands reached US$4.6 billion, up 11 % from last year. The list shows that information technology (IT) is still the nation’s most competitive industry, with IT companies securing eight of the top 10 spots.

Tire maker MAXXIS and bicycle producer Giant hold the other listings in the top 10.

Comment on this article