JAB Applies for Insolvency
ENGELSKIRCHEN, Germany On March 21, German Jupp Arents Bike GmbH JAB for short had to ask for insolvency. JAB has been selling the Longus brand since 2001, which is sold mainly through buyers group ZEG. Receiver of this insolvency is the Gummersbach-based attorney chamber Dohrmann & Partner.
With this insolvency an era of German bicycle history is coming to a sad end. Industry veteran Jupp Arents, founder and GM of JAB, was born into a
Arents’ most disappointing experience was when
In 2001 – with the help of his son Sascha and his son-in-law Kai Kolepka – Jupp Arents started JAB based in Engelskirchen. They acquired the trademark for the Longus brand from German Shimano distributor, Paul Lange who created that brand at the beginning of the MTB boom, and started to introduce it to the market. Longtime business partner ZEG supported Arents right from the start by buying an amount of Longus bicycles. JAB employed a total of five people. Both Jupp and Sascha Arents were not available for comments. (JB)