News Article

Pro Strengthens Shop Presence

Home

NUNSPEET, Netherlands – The over 2,000 bike shops in Europe that are selling Pro parts and accessories will receive this month a set of Point of Purchase (POP) material. This set contains 3 posters, 1 banner, 1 illuminated sign and 1 dealer sticker. There’s one set developed for the whole of Europe with Posters featuring […]

Pro Strengthens Shop Presence

NUNSPEET, Netherlands – The over 2,000 bike shops in Europe that are selling Pro parts and accessories will receive this month a set of Point of Purchase (POP) material. This set contains 3 posters, 1 banner, 1 illuminated sign and 1 dealer sticker. There’s one set developed for the whole of Europe with Posters featuring racing stars.   
The POP material is distributed in Europe through the various Shimano subsidiaries and distributors. A total of 2,500 sets are made and Shimano is making them available for free for every serious Pro dealer. According to Pro the value of one set stands at about € 80.

Comment on this article