Infineum and EQ-Bikes Reach European Agreement
Infineum, the British e-Bike brand from Akhter Computers/UTN solutions, is expanding into Europe. Following the successful launch of the Infineum Extreme (photo) in the UK, the R&D team at Infineum have
HARLOW, UK – Infineum, the British e-Bike brand from Akhter Computers/UTN solutions, is expanding into Europe. Following the successful launch of the Infineum Extreme (photo) in the UK, the R&D team at Infineum have designed a bicycle in conjunction with EQ-Bikes of Holland suitable for the Benelux market incorporating the patented Infineum stackable battery system.
Wazz Mughal, Managing Director of Infineum, said: “The European market, and in particular the Benelux region provides a huge potential for electric bicycle sales. EQ-Bikes have the knowledge of the marketplace in this region, and have advised us on what is needed to make a successful product for this market based on our existing patented technology.
“We have now settled on a design, have signed a distribution agreement, and are very excited at the future business opportunities that the Infineum/EQ-Bikes partnership can explore.”
EQ-Bikes is founded by Rene van Wijngaarden and Dick van de Steeg to provide high end, quality electric bicycles to the Benelux marketplace. Both Rene and Dick have had long careers in the bicycle industry and know what products sell in their marketplace.
Infineum and EQ-Bikes have signed a 3 year exclusive distribution agreement for the Benelux region. The agreement allows EQ-Bikes to exclusively sell Infineum products and should amount to more than 16,000 Infineum units being sold into the Benelux region.