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New e-Bike Brand Pro-Movec Launched


New e-Bike Brand Pro-Movec Launched

New e-Bike Brand Pro-Movec Launched

Christiansen A/S, Denmark’s biggest importer of bicycles, and Pro-Movec A/S, specialist in e-Bikes and other electrical vehicles, have launched the first products as part of their recently formed joint venture company. The new company will be continued under the name of Pro-Movec A/S.

“The aim of the joint venture is the creation of a strong and competitive basis for a continued expansion on the fast growing e-Bike market”, says Jesper Lundqvist MD of Pro-Movec A/S. “Our objective is to become a major Danish player on the European market. Here at Eurobike we are actively searching for distributors throughout Europe.”

“By uniting the two companies’ know-how, expertise and resources we have established a strong basis to cope with future challenges in respect to design, development, production and distribution of complete e-bike solutions as well as individual components”, says Jørgen Christiansen, MD of H.F. Christiansen A/S.

Jesper Lundqvist is the Managing Director of the newly formed Pro-Movec A/S and all employees have been included in the joint venture. The Managing Director of H.F. Christiansen, Jørgen Christiansen, takes on the position of chairman of the board of Pro-Movec.

The agreement became effective last July 1st and also includes the subsidiary company, Pro-Movec GmbH, in Flensburg, Germany.

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