After 2009 Dramatic Drop, US Market Shows Recovery
Even for the insiders of the US sector figures on 2009 bike sales must have been shocking. A drop of almost 20% is huge and unprecedented with which the total size of the US market dropped below the
COSTA MESA, USA – Even for the insiders of the US sector figures on 2009 bike sales must have been shocking. A drop of almost 20% is huge and unprecedented with which the total size of the US market dropped below the 15 million units mark!
According to the National Bicycle Dealers Association (NBDA) survey 2009 US market consumption is estimated at 14.9 million bicycles, a decrease of 19.7% 2008. The US market is estimated to have consumed 3.7 million less bicycles, of all types and wheel sizes, in 2009 compared to 2008. This represents the most dramatic decline in US market consumption of bicycles in the past decade!
2009 was the lowest year for bicycle market consumption out of the last ten. The 19.7% decrease in apparent market consumption in 2009 over 2008, when viewed from the perspective of the last ten years, is well below the simple average of 18.4 million units and ranked as last out of the last ten years in overall market consumption.
The total size of the US bicycle market, in terms of direct effect retail dollars, including parts, accessories and clothing stood in 2009 at an estimated (by the National Sporting Goods Association, NSGA) US$ 5.7 billion, a decline of 5% from the 2008 actual of US$ 6 billion.
The first signs on the performance of the US bike market this year are hopeful. US bicycle imports through the first quarter of 2010 are showing recovery from the drop off in demand that accompanied the great recession in 2009. Import bicycle units for the first three-months this year increased by 28.5% compared to the same period in 2009, and total FOB value increased by 0.6%, while average FOB unit value decreased by 22%.