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Volvo Develops Kids Bicycle Helmets

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Volvo’s division in Netherlands has become actively involved in promoting helmet usage for children cyclists. A team from the car maker organized a presentation last week at a primary school and offered all children bike helmet.

Volvo Develops Kids Bicycle Helmets

BEESD, the Netherlands – Volvo’s division in Netherlands has become actively involved in promoting helmet usage for children cyclists. A team from the car maker organized a presentation last week at a primary school and offered all children bike helmet.

The helmets are developed by Volvo Cars in the Netherlands in cooperation with the Swedish POC. The presentation was by paediatric trauma physician and surgeon William Kramer who is also Volvo Cars’ advisor on children’s safety in traffic.

Volvo’s activity in this field gets a lot of flak as it would make people afraid of cycling. Critics say that Volvo should make their new pedestrian safety detection system standard on each car, instead of offering it as an option on just one model the Volvo S60. Handing out free helmets for kids was received with scepticism and seen as the next step of the automobile industry to get a bicycle helmet mandatory. Experience in countries like Australia has shown that mandatory helmet laws only results in a reduction of cyclists.

“This year, Volvo Cars is becoming involved in various partnerships that promote safety for children in traffic situations. One is the official partnership with the Dutch Traffic Safety organization (Veilig Verkeer Nederland), and another is the cooperation with the Swedish brand POC,” said Huib de Vries, Marketing Director Volvo Cars Nederland.

The POCito Volvo For Life bicycle helmet was developed for children from when they start riding a bicycle until about the age of ten. As it has to make its wearer extremely visible in traffic, the helmet is only available in bright orange.
 
“POC has gone further than just complying with the legal CE standards,” said De Vries. “It’s important for the helmet to also withstand an accident caused by a third party, as such accidents are usually linked with high speeds and extreme impact situations. This is a crucial breakthrough in the current thinking about bicycle helmets.”

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